I had never given much thought to the power of the word "I" until reading Ayn Rand's Anthem opened my eyes to a whole new way of thinking.
The oppressed members of the Utopian society lived their entire lives around difficult physical or mental labor with no hope of better things to come. They lived short lives, for they had nothing to live for.
Equality 7-2521 and his people lived their lives with no hope and no one to love. They believed in no god and had romantic or friendly relationships.
The power of one word brought out the hope in Equality and Liberty 5-3000, "the Golden One." This one word, ego, showed them the power and meaning of individuality.